How many employers offer ICHRA (now CHOICE arrangements)? In 2026 the honest answer is fewer than the enthusiasm suggests and far more than last year. About 11% of employers that…
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Almost every ICHRA administrator in this market started as a software company and added service afterward. We started the other way around, with people going to worksites to sit with…
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ICHRA has a new federal name. In early September 2026, the Centers for Medicare & Medicaid Services, the IRS, the Department of Labor, and the Small Business Administration began referring…
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Most broker open enrollment checklists are built to get you through a stressful October. I’d argue October is too late to lower the stress. September is the last stretch where…
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When a client's ICHRA administrator is doing their job, nobody has to think about them. Employees get reimbursed on time, compliance paperwork gets handled without anyone chasing it down, and…
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A lot of brokers aren’t avoiding ICHRA conversations because they don’t believe in the model. They’re avoiding them because they don’t have a clean answer to the PPO question. A…
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You closed the ICHRA deal. Medical is set. Your client has a predictable defined contribution, the renewal math works, and the relationship feels solid. Then HR calls. What about dental?…
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Two recent news stories (one from Politico and one from the Ohio Statehouse) paint a clear message: ICHRA isn’t a trend. It’s becoming infrastructure. For benefits brokers who aren’t yet…
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Employee benefits communication is the process of educating employees about their benefits options so they can make confident, informed decisions. When it works, employees choose the right plans, use their…
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Let's Clear Up One of the Biggest Misconceptions in Benefits: ICHRA isn't just for small businesses You’ve probably heard this in one of your client conversations: "Isn't ICHRA just for…
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